TRAJECTRY is an independent Innovation Consulting firm, founded by the visionary entrepreneur Patrice Nordey, who acquired the EY Fabernovel entity in China. With a wealth of expertise spanning over 16 years in the region, Trajectry has emerged as a trusted advisor of global industry leaders and a partner of Chinese companies venturing into global markets. Our diverse capabilities include Research & Insights, Experience & Business Design, Innovation Programs and Transformation Programs. We tear down conventions and craft innovative strategies that empower businesses to lead rather than follow. Our clients benefit not only from our extensive experience but also from the vast innovation ecosystem we have cultivated in China. Our esteemed partners include major tech players such as Alibaba, Ant Group, Tencent, Ctrip, RED, Bytedance, as well as tech investors and emerging Chinese tech startups.